Digipaks are used to add an element of creativity and style
to album covers. Changing them from just ordinary photos to three fold spreads
consisting of different elements, adding more emphasis and attractive more
attention to the CD. This can be seen as a simplistic digipak style. The album XX
by the XX has a simple black background with an X in white. Although it is very
simplistic, the binary opposites of the colours combine to make it extremely
effective.
Rihanna also has a digipak set for her album ‘loud’. This includes
a three-fold photo, which is extremely effective, as noticeable from the photo
it is oh her laying down in roses. This photo contradicts the album title of ‘loud’
because laying in roses would be expected to be peaceful and quiet, this adds
to the effect of the three fold photo. In contrast to the xx rihannas album also
includes a lot of colour, seemingly using a colour scheme of red, green and a
creamy colour. I like the simplicity element of the xx’s digipak however I believe
overall rihannas would be more effective in drawing attention which is
important.
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