Digipak And Advert/Poster Draft

This is my completed final draft digipak. In this digipak I have included a catalogue code at the bottom of the spine, I have included this because it is a unique code, which is used for practically all CD’s made to distinguish it. I have also spent care into lining up borders and texts to give a more accurate look. I have decided to stick with a simplistic look because I used this look for the band during my AS level coursework. The simplistic look suited the band and also can be seen to follow conventions within the genre and similar genres too. The features involved are also minimalistic for the same reason. Bands like Foals, The Vaccines and The Black Keys all follow this method, although they have used images, I felt it would be hard to use an image, which is suitable to the band and works perfectly with the cover, especially with the time we have. I would want to put a lot care and precision into an image, which is very time consuming.

To continue I have included the colour scheme used with our logo in the digipak. This is so the audience can make connotations between the colours and our band, which can be seen as a useful technique. However I have added white into the colour scheme to make a Teal, Black and White three-way colour scheme. Furthermore I have used the font ‘Bebas Neue’ instead of the original creations where I used ‘Century’. This is because the font is thicker which works better with the thick underline used on the cover, and as borders in contrast to the thinner font and thus creates a more professional look. The borders have been used throughout each slide to add a sense of continuity to the digipak.

I have followed similar conventions for my music advert/poster. I have kept a minimalistic look; this can show more continuity throughout the two pieces, which can be seen as an important feature for a band to have. Yet again I have involved the colour scheme we created for the band in my advert. I have used the teal to highlight important information that will intrigue the audience, for example the album name. I decided to use waved lines like Swim Deep have in their simplistic album covers and posters. However I do not own this image and therefore in my final piece I will take time in creating a similar pattern so I can include it. I have used our band logo at the top of the poster to portray the bands name; yet again the audience can then make connotations with the band and the colour scheme used. Yet again I have used the photo ‘Bebas Neue’, the bold capital writing suits the cover. This is the only font I have used to keep a professional look throughout both pieces. Furthermore I believe the lines I have included above and below the key information in the last third of the poster are effective, they add emphasis on the information provided inside. I chose to include the key information in the final third of the cover, as I believe it looks most satisfying to the eye here. After seeing our logo the audience will instantly be lured in and study the whole poster, the teal writing in ‘Troubled Town’ does enough in itself to draw the audiences attention to that and the information around it.